Park Merch as Memory: Why We Keep Buying It
It’s more than a T-shirt or a mug. For many guests, merchandise is the physical reminder of…
Why Some Theme Parks Just Feel Better: Design Choices That Work
Not all theme parks feel the same. Even when they offer similar rides or shows, some parks…
From Pin Trading to Dole Whips: What Turns a Habit into Tradition
At some point, a snack becomes the snack. A quick stop at the pin board becomes something…
Not Just for Kids: How Grown-Up Fans Are Shaping Theme Park Culture
Theme parks were once marketed mostly to families with young children. But times have changed. Now, adults…
Attractions We Obsess Over: What Makes a Ride a Cult Classic?
Not every ride becomes a fan favorite. Some spark something deeper—an emotional connection that goes beyond thrill…
The Satisfying Science of Park Flow
Not every theme park is easy to navigate. Some feel crowded or disjointed, while others seem to…